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Pete Voehringer

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  • ABOUT

Denny's :: Late Night

Denny's :: Late Night

How did we turn Grandpa's restaurant into a late night destination for 20-year-olds? We had an idea with a simple insight that also became the campaign theme. Nothing good happens after midnight, except Denny’s. We then created wonderfully stupid films and digital that reversed a 15-year sales decline.

 

 

 

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