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Pete Voehringer

  • WORK
  • CONTACT
  • ABOUT

PowerBar :: Push

PowerBar

I was fortunate enough to have been one of the lead creatives on this iconic brand for several years. PowerBar invented the energy bar. It has huge brand recognition and a loyal following among competitive athletes. To maintain their leadership position we spoke to their core target by leveraging their relationship with the greatest athletes in the world. 

 

 

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