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Pete Voehringer

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Terminix

Terminix

When you see the damage and disease you realize bugs aren't just pests, they're monsters. And that's how we reframed the story. People don’t think about pest control until they have a problem. So with Terminix our job was to provoke homeowners into action. We did just that with a fully integrated campaign that warned homeowners that termites and pests bring destruction and disease into homes.

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Terminix -Roach Chip.jpg
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